Not
only players become legends at a football club – this gentleman was
too in my humble opinion. He had an incredible life and our club
would have benefited even more had he been part of it for longer.
It
has been nearly two years since the clubs Public Relations Guru
Dennis Signy passed away on 6th June 2012 aged 85 and I
have said many times that I wished I had met him 30 years earlier.
When he became involved with the club we became instant firm friends
and I simply loved being in his company, no-one could tell a story
like Dennis. He also had a profound influence on my humble ramblings
in the programme, always available for some advice (or offering it at
some ungodly hour over the phone – I smile as I type that), always
encouraging and helping. He also knew he could rely on me to find out
a bit of gossip, remember who scored that goal or scan a photograph
and if I didn't have the info I would probably know someone who did.
This
is a feature that appeared in a programme in 2008 and I apologise if
it appears to be decorated with a little too much glitter but it
really is very factual and I really do miss this old boy.
Reckless Meets Dennis Signy OBE
It
is called ‘Signy’s Soundbites’, it used to be called “Signy
Says’ and it is a news and current affairs column in the Barnet FC
match programme. I wager that every instalment is read meticulously
by everyone who purchases a copy. Love it or hate it, agree with it
or oppose it, the gentleman who composes it is doing what he has done
for the best part of 65 years in the world of journalism –
reporting from the front line. Dennis Signy, a sprightly 82 years
old, is the Public Relations Consultant to the Board at Barnet and I
met up with him recently in his penthouse apartment in Hendon. It
would be an unqualified understatement to state that he has had an
extremely colourful career in the football world.
Dennis
Irving Signy was born during the General Strike in July 1926. His
grandparents had emigrated from Russia at the turn of the century
before his mother and father settled first in Maida Vale and then
later Hendon. “My dad was (pause)……let’s just say an
Entrepreneur” he chuckled. Dennis attended Wessex Gardens School
and then Finchley County. Hendon FC was his local football team and
he was a regular visitor but his allegiance to a professional team
was strangely given to Brentford. “All the lads at school were
Arsenal because they were the team of the 1930’s
but I rebelled against that and chose another team. Brentford was at
that time the county town of Middlesex and I lived in Hendon in
Middlesex. My first professional game however was at Highbury verses
Portsmouth in 1935 and Arsenal won 2-0. I became a football nut –
the three F’s, ‘football, fags and females’ that was my bag!”
Dennis
left school at 16 and walked straight into a job at the Hendon Times
newspaper. “It was during the War and chaps were being drafted into
the forces. In next to no time I was one of the oldest male employees
there and worked as a local cub reporter knocking on doors earning
four quid a week plus whatever expenses I could wangle. I called
myself a ‘fire engine chaser’”. He smiled, “You understand
Reckless? Wherever a siren was heading there was always a chance of a
story. One of my first duties as a Times reporter in the London Blitz
early in the 1940s was to get called out to Elm Park Gardens, Hendon,
following an air raid ... and tipping an incendiary bomb, from a
rafter, into a bucket of water held by my editor, Barrett Newbery! I
had breakfast every morning in Hendon Police Station getting to know
the officers listening out for local news – robberies and scandals,
I got a juicy story most mornings. On Saturdays I would become the
football reporter covering Finchley, Hendon, Edgware and Barnet. That
was my first association with Underhill”. Dennis was called up in
1944 and joined The Army Intelligence Corps. “14894617 Sergeant
Signy believe that or not” he grinned. “I spent time in India and
Austria and when I got de-mobbed I immediately rejoined the HT. This
would be 1948”.
Into
the 1950’s and 1960’s - Dennis began writing for all the national
newspapers through an established sports agency. “That’s how it
worked then and all with notebooks and pencils, no type writers. You
handed the script to the sub editor and that was that. I covered
football obviously, but also snooker, rugby and even bowls, you had
to be an all rounder. What a thrill it was to pick up a national and
see your name and story on the back page!”
Dennis
eventually became freelance reporting for the News of the World with
whom he had an association for some 17 years. The Times, The Mail On
Sunday, The Sunday Mirror and The Sunday Express, where incidentally
he was blessed with the opportunities to interview celebrities
galore, were also benefactors of the Signy skills. “In 1964 I went
to the USA on tour with West Ham and Kilmarnock and got very close to
the Hammers lads particularly John Lyall and Ron Greenwood. I was
fortunate to get to know some of the most fabulous names in the game
- Sir Stanley Matthews and Sir Tom Finney who both became family
friends. Finney was the better player in my opinion by the way. Sir
Bobby Charlton, Billy Wright, Sir Geoff Hurst, Denis Law, George Best
and of course Jimmy Greaves”.
During
the 1966 World Cup campaign the England players were based at the
Hendon Hall Hotel. “I lived literally across the road and spent a
lot of time with them including attending the training sessions – a
very privileged position to be in along with just a dozen or so other
reporters but the players trusted us implicitly, felt comfortable
with us. I would be drinking coffees most evenings with Jack Charlton
or Bobby Moore almost socialising. The gossip and the scandals, and
there were a few of those, never ever got into print otherwise I
would have lost my ‘in’. It was very civilised then but nowadays
there will be hundreds of press guys hanging around praying for a
trashy story or a picture of a player picking his nose”.
Dennis while at QPR |
In
1967 the Brentford Chairman, MP for Nottingham and indeed future
Chairman of the Football League Jack Dunnett offered Dennis a job at
Griffin Park. “I had reported on matches at Brentford and Queens
Park Rangers so often over the years that Fleet Street came to know
me as their man in West London so to speak. As the new General
Manager I dealt with the player’s contracts and transfers while
Billy Gray ran the team affairs. When the talk of a possible merger
between Brentford and QPR originated I was in the middle of all the
business negotiations. It was like playing Monopoly with real money”
he siggered, sorry sniggered.
During
this period Dennis was commissioned to write or ghost write scores of
football books, copies of which are all neatly filed in his home
office. Biographies, histories of various clubs, commentaries and
year books featuring the crème de la crème of the football world,
it was quite staggering to see them end to end. It is a collection of
which he is justifiably proud. His volume ‘A Pictorial History of
Soccer’ published in 1968 was a best seller and still fetches good
money on E Bay today. “I took a fee for that and should have taken
a royalty” he frowned. For his writing Dennis has used many
pseudonyms over the years including David Wilson, Dennis Irving and
John Bull. “I can’t remember them all now, we used them to keep
the peace with the other newspapers. John Bull was chosen not by me
but for my work in Scotland and seemed a bit silly bearing in mind
John Bull was an obvious pioneer in the printing world and
quintessentially English”.
Into
the 1970’s - Signy by now had settled in Hendon with a child bride
Pat – they married in 1966 and spent part of their honeymoon at the
World Cup Final - and five children, Steven, Julie, Richard and twins
Claire and Kathryn. He returned to the HT as Group Editor while
continuing to freelance for the nationals before QPR Chairman Jim
Gregory approached him with a job offer. “I have had a special
relationship with Rangers as a club since the 1950’s, including
writing ‘The History of Queens Park Rangers’ in 1968 and Jim
hated dealing with press but he always seemed comfortable with me.
Time and time again he said ‘come and work for me Dennis’ and I
always politely refused. Eventually in 1985 I succumbed, mainly
because I was approaching retirement age and there was no way I was
going to give up my day to day involvement with football. I became
Chief Executive at Loftus Road, albeit for a short time, but with a
large portion of déjà vu. Almost immediately I became entangled
with the much publicised merger talks between QPR and Fulham. It was
fascinating to get yet another insight into that side of the football
world. The union obviously didn’t happen but it was a close run
thing!”
Dennis
narrates; “As an Editor I was the out and about type and
subsequently got involved with dozens of Barnet Borough charity
organisations including helping to co-ordinate 12 Mayoral Appeals.
They alone raised hundreds of thousands of pounds. One day at Mill
Hill Barracks we were planting a tree on behalf of the Army
Benevolent Fund of which come to think about it I might still be
Chairman” he laughed. “Anyway Margaret Thatcher was present. The
story goes that as she drove away she turned to her aide and said ‘I
keep seeing that do-gooder Signy fellow at these events get me his
CV’ and the next thing I know I was nominated for the OBE”.
Dennis with Margaret Thatcher |
In
June 1983 Dennis, Pat and two of the children drove into Buckingham
Palace courtyard and were stopped by a Police Officer who asked for
the bonnet of the car to be opened as a security measure. He
continued, “As he slammed the bonnet shut the bloody number plate
fell off. The Queen is supposedly the only person who can drive
without registration plates but so can Signy! Anyway I took up my
position in the line next to the world famous pianist Semprini who
was literally shaking like a leaf, the last thing you would expect of
a man who had performed in front of millions, including royalty.
There I am calming him down while being told ‘Approach, then bow
and don’t say anything unless she talks to you. Then back off bow
again and walk out’. I have met Her Majesty three times and on each
occasion she has said something to me but on each occasion I hadn’t
the foggiest what she had actually said. I mumbled yes Ma’am backed
away and realised I had forgotten to bow. I jumped back to complete
the etiquette and promptly stumbled making myself look a complete
nincompoop".
In
1993 Dennis became PR consultant to the Football League, juggling
this with the position of joint Secretary of the Football Writers
Association with his wife Pat. As a team they worked with the
Association for some 30 years. In fact he was Chairman first in 1976
and again in 1991.
Pat and Dennis Signy 2007 |
“As
a Football League representative I got to know and admire Tony
Kleanthous and his ever-increasing struggle with the new ground
situation at Barnet. On that ill-fated day in May 2001 when Barnet
were relegated into the Conference after being beaten by Torquay
United I organised the press for the club – there were scores of
reporters hounding Tony and Manager John Still as you can imagine.
Normally they would have to fend off just one or two. After the game
Tony was understandably distraught. I do not wish to brag and say
that I was the saviour of the day but I sat down with him and offered
my shoulder. We then wrote down all the current pros and cons within
the football club. The cons vastly outweighed the pros as you can
imagine; in fact we had no pros against about ten cons. Eventually I
asked him ‘well why are you here then?’ He said ‘I want to
leave Barnet in a better position than when I came here’. That
ambition statement somehow seemed to swing it and he gathered the
strength to carry on”.
Dennis
officially retired from his duties within the Football League in May
2005 - “although I still cover for illness and holidays” - and
accepted the labour of love position as PR to the Board at Underhill
where he remains to this day spending perhaps three days a week in
the office and at the training ground plus he attends all the home
matches and most of the away fixtures. “I will always support a
person who has the courage to put their money where their mouth is”.
He can normally be found entertaining the visiting Directors and
Corporate Guests in the Durham Suite on matchdays. He has become a
staunch Barnet supporter and does not consider his work as a job. He
loves working for Barnet Football Club. “I supported Brentford as a
young man sure, but as writer you can show no bias, now I am free of
those shackles I have chosen to support the real Bees. I have
affinities with Brentford mainly through my younger brother Larry,
although the situation got a little messy when I left plus I had a
wonderful relationship with Ron Greenwood at Upton Park, I could
easily have become a Hammer too”.
Dennis
got very serious just for a moment. “I must say that I owe the
ultimate debt of gratitude to current Manager Paul Fairclough as he
literally saved my life”. Dennis collapsed after a reserve team
fixture at Underhill while walking to his car and lost consciousness.
Paul resuscitated him before putting him into the recovery position
until the ambulance arrived. “I lost two minutes as my pulse went
down to 27 beats. I received many get well messages and visits while
in hospital from supporters, thank you all….. I now have a
pacemaker!” he said tapping his chest while the smile returned to
his face.
I
asked him about his writing heroes and friends. “I always admired
Geoffrey Green in The Times for his beautiful writing plus David
Lacey. I went to Monaco representing The Daily Mail to cover Glen
Hoddle’s first game and I was in direct competition to David
representing the Guardian. I had an inferiority complex of going head
to head with him which is was completely out of character for me.
Finally Reg Drury, my dear friend, who was simply the best ‘scoop’
man I ever knew. In the football world I keep in regular contact with
Dave Mackay, George Cohen, Sir Geoff Hurst and of course Jimmy
Greaves”.
BBC Lifetime Achievement |
Finally
I asked him what was his key to success in journalism? – He
pondered for a moment and then offered, “When you make a contact
you must make the effort to keep that contact and gain their
confidence. That is how you get the exclusives”.
There
is always one last story however…………..Dennis and Pat arranged
for Pele to attend a Footballer of the Year Awards Dinner at the
Royal Lancaster Hotel in London. The appearance was hush hush and
only a handful of people knew that the great man was in the hotel. As
smuggler Dennis, and Pele alighted from a lift someone was heard to
say “Who is that chap with Dennis Signy?”
Dennis at home pictured during this interview |
Received a lovely E mail from Larry Signy, brother of the great man.
ReplyDeleteI have just seen your Reckless Guide to Barnet blog's interview with Big Den - my brother Dennis Signy.
The piece has, in fact, been doing the rounds of the family today - from Israel to Australia to various parts of North London, Herts and Surrey. We are all agreed that it has genuinely brought a soppy lump to our throats and for some reason made our eyes water. It was a superb piece.
Regards,
Larry Signy